As a VP of Global Marketing, Fani is responsible for building scalable and effective marketing strategy for demand generation, strong thought leadership and brand equity, powerful product positioning and sales enablement that drive pipeline and revenue growth. Fani is leading a multi-disciplinary marketing team committed to deliver best-in-class experiences for prospects and customers across our key markets. With 15 years of SaaS and B2B tech marketing experience, Fani is passionate about data-driven decision making, operational excellence, and scalable best practices to make business impact. Cultivating a positive work culture and growth mindset are Fani’s core principles. Fani began her career with Philips displays and holds a Bachelor Degree from Bocconi University (IT) and Master’s Degree from University of Amsterdam (NL).